When mobile services were launched in India in 1996, little did we realized that mobile would become a day to day need and would replace the computer and internet- the first thing you do in the night when you wake up is you check your emails or check the messages on messengers like ‘whats app’ or you would prefer to check the updates on facebook, Twitter among other social mediums.
That’s the digital mobile world we live in today. The mobile penetration has offered tremendous opportunities for the marketers by enabling the push for a brand, sell products and services through promotions in various forms of advertising, product promotion; considering your addiction and zest to keep yourself updated every minute in your life.
Let’s have a look at the numbers & statistics as per the TRAI for the month of August 2013
- 431 million Internet capable phones
- 143 million Mobile Internet connections
- 86 million active mobile web users
- 36 million Smart Phones
- 5.5 million Tablets
Opportunity: There is a huge potential for the organizations working around mobile advertisement, enterprise mobile solutions, mobile applications and so on. The current limitation is a widely acceptable mobile payment app and as soon as the product is there, the market is expected double within a quarter.
As per Avendus and a report by ‘Mobile Internet in India in 2013’- by 2016 revenues from applications and advertising alone would touch 4800 crores.
What would matter the most for a brand owner in this scenario?
- An engagement program or a direct connection with your customer
- The Approach- Brand Building, Retention of customers, Engagement programs- you may call it ‘the process’ to transform into business.